Lead generation is the use of marketing and sales tactics to identify and draw in potentially interested customers. Your target customer may be a new customer, or it may be current customers whom you want to buy additional products or services. You likely see lead generation efforts every day. They include coupons, blog posts, webinars, downloadable e-books and free samples.
Key takeaway: Lead generation is a marketing or sales campaign geared at identifying potentially interested customers and capturing their interest.